For the 2024 promotion of the Lewes Music Festival I worked on creating a visual identity that would be used across its promotional material including Posters, social posts, reels and promo videos.

The development of the visual identity took shape when I was scrawling through my vinyl record collection. Looking at the aesthetic of iconic records and the distressed texture of the battered state of the albums themselves I wanted to reflect this into the treatment of the identity and campaign. This would reflect the electiveness of the festival.